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Objectives & Key Results

If your organization is considering OKRs, then you’ve likely reached a point of scale where strategic execution is top of mind. But did you know that approximately 70% of all OKR implementations do not go as planned, and odds are, your

first attempt may not go as expected. 

At it's core, OKRs are a change management framework

and should be treated as such. On the surface OKRs seem straightforward and easy to implement, but you might be setting your organization up for disappointment if your implementation doesn't go well.

  • Are you looking to implement your OKR program? 

  • Are you looking to improve or scale your current program?

  • Are you looking to integrate OKRs into Scrum?

Work with an OKR coach to support you on your transformation


My name is Jim Apodaca and I’m an OKR coach and Agile strategist. I work with organizations and teams to develop and implement digital transformation and change management using OKRs and Agile methodologies. I coach teams through the process of implementing and developing mature OKR programs including training, change management, and working with leadership to develop a strategic roadmap and promote advocacy for OKR adoption.    

OKR Coaching & Services

OKR Coaching

Services designed to support organizations throughout their OKR journey, including:

  • OKR training

  • Strategy execution & planning

  • Portfolio management

  • Scaling OKRs

  • OKR health check

OKR Training

Services designed to get leaders and teams up to speed on OKRs, including:

  • Virtual training & workshops

  • OKRs for Leaders

  • OKRs for Coaches

  • OKRs for Teams

  • Advanced Topics

OKR Implementation

A coaching program designed to get organizations up and running with OKRs to include their first two cycles:

  • OKRs strategic assessment & development  

  • OKRs and change management

  • OKRs training, tools & workshops

  • Set, align & publish OKRs 

  • OKR cycle coaching for two cycles

Scaling OKRs

A coaching program designed to support organizations with scaling their OKR program:

  • Program analysis & scaling best practices

  • Training & implementation planning

  • Partner with leadership, internal OKR champion, and stakeholders, including the development of training and scaling roadmap 



Levi King - Founder & Executive Chairman at Nav Inc.

Jim was an amazing contributor at Nav for almost 5 years. Projects and efforts he led over the time he spent at Nav had a positive impact company-wide, on customers, and partners. I had the opportunity to work closely with Jim for a couple of those years, including time on the executive team.


During that time he spearheaded our executive team meetings and offsite strategy sessions. He was promoted multiple times because he continued to take on new challenges successfully. He is very sharp, works super hard, and is willing to roll up his sleeves and do whatever it takes to make things and people successful. I highly recommend him both professionally and personally as he is also a great person just to spend time with talking about life

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